Many small businesses work because of the owners personal relationships with the customers. Which is great for lifestyle entrepreneurs. Someone who wants to spend their life working in the business.
But for entrepreneurs who want to build a business they can cash out of, they need the customers to have a personal relationship with the brand. Not the owners.
For that to happen the company has to stand for things. The morals and values of the company need to be standardize, and systematic.
Every employee needs to know how to handle every situation is the company’s systematic way. Jobs need to be standardized so that people can be replaced, and the system remains in place.
Reliable streams of revenue need to be built then standardized. The customer have to love what the company stands for. Through marketing the customer can have a personal relationship with the brand.
If the company’s known for quality, the salespeople need to know how to represent quality in a standardized, and systematic way.
The goal for entrepreneurs who want to build a startup with little capital, grow the company to a larger profitable business then cash out for much more money then they invested.
It can be done but we have to think Systems, and standard operating procedures.