More people prefer to engage on social media with an individual page over a business page. It’s called social media, and it’s hard to be social with a logo.
Some brands can pull it off if they engage enough, and the page has personality; but it’s easier with a personal page, or a personal fan page.
As a owner, or a manager you are the go to guy/girl. You are the one people want to talk to. You know all the ends, and outs of the business. You are probably the most passionate one in the business, and when you talk about your business it shows how passionate you are. which is perfect for social media.
When branding on Socia media it’s good when your customer think, “I need this product, or service; so and so’s my go to guy/girl. I see him everyday on Social media. That’s my man.”