When it come to doing great work don’t do work that’s not important to you. It’s a waste of time.
If it’s important enough we can learn to be really good at it, no matter how hard it is.
We learn to do hard thing because it’s important. It’s the only way we can persist, and do great things.
If it’s not important we’ll never be good at it, and it’ll tarnish our reputation.
We don’t do great work because it’s easy to do. We do great work because it’s important to us.