Entrepreneurs have the big idea. They get things started at the best opportunistic time. When the economics are just right.
But many entrepreneurs aren’t fully aware of the economic conditions, and how things change. So they ride the economic bubbles until it bust. When the bubble pops, they go out of business.
Some rules of thumb is debt is for high growth. And Supply is for meeting demand.
It’s worth learning a about markets, and economics. If we want our businesses to stand the test of time we must have a understanding of how to handle different economic conditions.