When building a lasting business that stands the test of time, it can be better to work on the business; instead of in the business.
When we work in our businesses time is spent laboring and doing the day to day. It’s hard to effectively grow the business.
We are totally dependent on our sales funnels that we already have in place. Which can fade over time. New leads aren’t being generated to grow the business.
When working on the business we can effectively scale by hiring effectively. We can find new sources of revenue, and grow larger.
Plus if we want to create a business that we can sale there needs to be a management structure put in place.
Working on the business, and working in the business is the difference between drawing big dividends form a successful business, and drawing a pay check for our labor; in my humble opinion.