Social marketing’s the most powerful kind of marketing there is. People are more likely to try something new if a friend recommendes it. Someone they know and trust.
Commercials can’t do it like a friend can socially. Our culture is divided into tribes. People who act, and behave the same way. If a trusted member recommend’s it, it becomes gold. If one or more love it, it become social currency.
If you can get the community of shelbyville, KY where I lived for many years to say Jimmy John’s slogen, you did something without them trying it. The vast majority of shelbyville knew nothing about Jimmy John’s just like I did, but now know. Jimmy John’s brand awareness and good will is grewing.