Good branding isn’t only for our customers. Good branding is a company culture. It lets our employees know how to do their jobs.
When there’s no doubt about decisions employees should make, based on the company brand everyone benefits.
The customer benefits because the brand is the reason they by our products. They expect us to live up to our brand. If we didn’t we would be lying to the customer, and letting them down.
Employees have less questions about their jobs, and what they should do. It puts many fears to rest.
The company benefits holistically because everything works in uniformity.