There’s the cultures of activities, and ways of life. Then there’s the subculture. People who want to identify themselves with the culture.
There’s the biker culture. Which is a bunch of rough and tumble people. Who live and breathe the culture to the bone. Then there’s the subculture, which is the people who came latter. They are made up of many white collar people who are trying to hang on to their youth. They go out on weekend’s and have fun socially.
There’s the outdoorsmen who actually feed their families on meet, and live the hunting, and fishing life to the bone. It’s very much a way of life. Then there’s the subculture who live it socially. They anticipate going on a few hunting trips all year, with there buddy’s.
I believe the subculture is a credit to the culture’s marketing, and social influence. Which creates subcultures of social fans. People who want to identify themselves with the culture, and they keep the tradition alive.