Insight into this florist business. Flowers For Hopeless Romantic, LLC. is a middle of the market florist. We deliver flowers, and have quality flowers with lower end flowers as well. We offer seasonal products as too, that complement our flowers. We are locate in a middle-class neighborhood. And have seasonally adjusted Products. We’ve continually used Socia media for social marketing, and advertising. We are spending money to getting ready for our biggest day of the year. Valentine’s Day.
Valentine’s Day campaign overview
We want to offer three giveaways of a retail price of $100 Bouquet , along with a dinner for two at the the most intimate restaurant we can find that will partner with use.
We will execute these giveaways within the three weeks before valentine’s day week. The prizes will be given away four days before Valentine’s Day in a drawing.
Our strategy is to reach as many people as we can within a 15 mile radius of our shop, on Facebook. It’s as far as we deliver. We will try to do this without spending costly dollars to boost posts because Facebook charges for impressions, and we want real engagement, and strong recognition from people who want our product.
We will get more people to like our page organically. Which will lead to a long term client relationship for many years to come.
Chain of command
Owner: Paula Loveless
Paula will approve all content.
She has full control over every function of social media site by holding all master passwords, and controls what others have access to. She controls all spending to boost Posts.
If any negative PR shows up she will approve the handling of any interactions with this person. Beyond Smoochy’s attempt to simply asking the agitated person to message Flowers For Romantics.
Low level admin: Smoochy Hugs
Salary: $13 hour
Hours: 8:00am-8:00pm for the duration of Valentine’s Day campaign
Weekends two hours broken up into half hour Monitoring all accounts.
Office: Next to Paul’s office
Smoochy posts to the social media site.
She will handle Messages in a friendly helpful manner.
She will check the site at lest ever 45 minutes throughout a 12 hour day Monday though Friday, and log and write down all participants it the giveaway.
She will schedule posts for every two hours. So that they run 24 hours a day.
She will log post that get’s engagement, and what’s working. Then keep create similar content.
She handles questions in a friendly manner.
Smoochy will promptly notify Paula of any thing that’s not going right. i.e. Bad PR, unhappy clients, security breaches she will get Paula’s approval on any handling of the situation.
Socia media campaign brick-and-mortar business integration
The cashier will make every customer aware of the giveaway. Then offer a business card, while pointing out our Facebook Address.
The cashier will make the customer aware of the advice we give on our Facebook page about planing valentine’s Day for their special someone.
The delivery driver will make every customer aware of the giveaway. Then offer a business card, while pointing out our Facebook Address.
The delivery driver will make the customer aware of the advice we give on our Facebook page about planing valentine’s Day for their special someone.
We will seek out partners that offer valentine’s Day promotion, and promote one another on our Socia media pages. By doing this we will gain organic growth without paying to boost our content. And gain awareness of Flower For Hopeless Romantics to a much larger audience. And hopefully gain corporate customers. (marketing plan coming soon)
We hope to get favorable deals on our three dinners for two, that we are giving away.
We will offer as many strategic ways to plan Valentine’s Day for our clients/audience. Many of them will involve our partnerships.
We hope to boost sells of are complementary products. While creating a win-win situation for our partners.
The Giveaway, and rules
To be qualified our clients/audience must like our page, and tag their significant other and leave a comment about what their significant other means to them.
Each giveaway will last one week. Totaling three giveaways leading up to the week before Valentine’s Day. The Giveaway’s will start on a Monday at 8:00am and run though Friday at 5:00:pm of each week.
We hope to grow our page significantly.
Content, content language
We will have a positive voice by using words like: love, Beautiful, smoochy, scrumptious, helpful, passion, propose, hugs. All content must have variation of these words in them.
We will mostly post infographic pictures
All infographic post will have our storefront address.
We will post many posts that show street maps or a street view of our location. We want people to know when they are close to our storefront.
We will pay attention to what’s going on geographically, environmentally, and socially to make content that represents these thing positively.
Smoochy will post content that is helpful to our clients/audience by promoting all our products that we have to offer. We want to take an active role in planning valentine’s Day for he/she. In hopes of building long-term clientele.
Content will be targeted for both genders. But Women are more active on social media. A 70/30 mix should be a good place to start. We will lean towards women because they are more active on social media.
We handle every disgruntled employee and customer with utmost professionalism. We try to make everything right if there are any doubts. As a form of contingency. We will hold these’s things in our records, for our advantage.
Bad publicity will be handled on a case by case basis. Some cases our so ignoramus that they won’t Connect with people and lead to catastrophic outcome.
But first thing smoochy’s (Account admin) will do is try to get them out of public and get them sending us messages. Then Paula will be notified immediately.
If warranted we will give them something to make up for any of our wrong doing.
If the issue persist publicly, we will publicly clarify in a positive way how we tried to make it right for everyone to see. We our a business that handles our clients, stakeholders, and vendors with integrity and respect.
Last resort we block them.
If the campaign fails, and we have inventory in excess. Depending on how much we will run a bad boy/girl campaign 1-3 days after Valentine’s Day. The more we have the sooner the campaign will start.
We will offer 50% bigger bouquets for the same price. We don’t want a bunch of excess inventory going bad.