Having a chief purpose keeps use from getting lost because everything we do serves our chief purpose. It’s our motivation. Chief purpose serves individuals and businesses alike.
Individuals have a why to do what they do for years. They have a why that they are in business, or why they do something everyday for 30 years.
When a parents chief purpose is their children they get up every morning and go to work to put clothes on their children’s back, and food in their belly. Parents determine where they live around schools, and good naberhoods.
For a long term business there must be a chief purpose. The chief purpose answers difficult questions. Customers buy into the chief purpose. Investors invest in the chief purpose.
I’ve lost my chief purpose lately and in this pivotal time it’s time I reconnect with what really matters to me.